What is qualitative UX design research?
Qualitative UX design research helps collect data and opinions on a design. Within qualitative UX design research it mainly involves lots of field studies.
Top methods for qualitative:
- Interviews (Information from individual people)
- Surveys (Gets information from the public)
- Usability Tests (Testing all usability features)
- a/b Tests (Comparing two design options)
What is quantitative UX design research?
Quantitative UX design research means that you collect statistics and data to help figure out about users' behaviors on the UX design.
Top methods for quantitative
- Analytics (Monitors performance + Detects problems)
- Card sorting (Determining information-architecture labels and structures)
- Tree testing (Evaluating information-architecture hierarchies)
- Eyetracking (Determining which UI elements are distracting, findable, or discoverable)
Write three examples of good and bad research questions
Good Examples:
What do you expect to gain from this design?
Is the design easy to understand and navigate? - If it was hard what do you think could help improve it?
What is your first impression when viewing this design?
Bad Examples: (Tend to lead to vague and boring answers)
Does the app work well?
Which section of the design looks the best?
Do the colors look nice?
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